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Excellent corporate culture is the key to winning modern enterprise competition, it is the business development strategy and management philosophy of concentration and essence. HONGZHAN advocates "people-oriented, pro and integrity" of the corporate culture, to establish "innovative, robust, professional norms" of corporate fashion.
(A)  build "open, fair" employment system, to create "open learning, professional" mainstream learning culture, be committed to continuously improve the professional level of employees.

(B) implementof the "institutional culture, a culture of risk, ethical culture, the implementation of cultural and performance culture" corporate philosophy and culture.

(C) adhere to the "steady progress, standardized operation, honesty, prudence and efficient" business philosophy, committed to creating a stable and high levels of value growth. Deep understanding of company integrity is the cornerstone of modern financial enterprise, credit is the company's most valuable intangible assets. Companies from the philosophy, management system and corporate culture to build all aspects of credit management system, establish a good image in the industry.

(D) focus on various activities to enhance the company's entrepreneurial spirit, so that people-oriented, pro-and excellent corporate culture deeply rooted faith, to achieve self-worth and value of the company employees work together to upgrade.

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